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 | Advertising Headline Templates That Make You Rich Ebook | |
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 | |  | | E-book Category: E-Business
E-book Title: Advertising Headline Templates That Make You Rich
Author: Jim Edwards
Book Description: FOR WEB SITE OWNERS WHO WANT BETTER RESULTS:
The Secret That Gets More Sales For Any Web Site!
"How I Took a Website Promotion That Was Merely 'Limping Along' And Instantly Increased My Conversion Rate By Over 487%"
Dear Friend,
Don't you just hate it?
You find (or create) the perfect product or service.
You set up your shopping cart and credit card processing.
You put up a mini-site.
You go through all the steps to drive hot, qualified prospects to your Web site. And then...
... your sales come about as easily as getting blood from a stone. In fact, it's so bad you figure you could probably make more money selling sand to a camel jockey in the Sahara!
Face it -- that sucks! I know... I've been there. And any marketer who brags that it has never happened to him (or her) is nothing more than a shameless, stinking, two-faced liar!
Suppose I Told You About A Proven Way To Turn Around This "Sales Deficit Disorder" Problem - Almost Instantly?
I will reveal to you - right here on this Web page how I personally did it.
Before I do that, let me give you some surprising information:
The solution to this problem was found and perfected many years before the Internet ever existed!
That's right. In 1974, the world famous expert on advertising effectiveness, John Caples, wrote a book called Tested Advertising Methods. (In case you didn't know, Mr. Caples knew more about tested, proven advertising techniques and results than anyone else in the business.)
Here is what he wrote in his book 31+ years ago:
"In a print ad, 75% of the buying decisions are made at the headline alone."
Well, guess what? I know this for a fact myself, from my own experience.
On October 28, 2003, I launched a Web site for one of my best products ever, "Five Steps to Getting Anything You Want." It's a CD audio program that outlines how I turned my life around, from the misery of poverty to a very prosperous business where I have a great lifestyle (and have even helped my parents to have a more comfortable retirement) - and it tells you the exact method to use, to do the same thing for yourself.
You would think anyone in the world would want a program like that, right? That's what I thought when I launched it. But my conversion rate was so low that for a few moments there, I wondered if I was headed back to the trailer park.
It really was that bad...
Then I remembered the "secret" that had pulled me out of this mess before...
... and that was to put in a much better headline. Well, thanks to a tool I have (that I'm going to tell you about in a minute), I was able to come up with a new, winning headline in two minutes ... and my sales conversion ratio increased instantly by 500%.
All of the sudden, I was making the kind of money with this product that I knew I should.
With 2 minutes work I increased sales by 500%- simply by changing a headline.
Visions of returning to the trailer park disappeared faster than you can say "New Order Notice!" And I knew I was going to be able to take my entire family on a Caribbean cruise, just as I had previously planned!
But if you think I have some "magical creative gift" that I called upon to come up with the perfect headline at a moment's notice, you would be dead wrong. I didn't use creativity at all, at least not as it's commonly understood.
In fact...
If my high school English teacher had caught me using the method that saved my bacon on this promotion...
... they would have kicked me out of school!
Because the way most of the world looks at it, I was "copying." (But actually, that wasn't what I was doing at all.) But I bring this up because many people have been conditioned to believe that you need to come up with something "brand new" or "totally original" every time you write sales copy for a Web site (or email teaser, or special report, etc).
Nothing could be further from the truth.
Now don't get me wrong - I'm not saying you can copy someone else's work word-for-word - you can't. It's morally wrong (plagiarism) and it's illegal (copyright infringement).
But... and this is tremendously important... you can ethically adapt a winning headline to your own purposes. There's nothing wrong with that. You can use some of the words and come up with some of your own. Many of the best marketers do this all the time. It's perfectly legal. And using this "formula" approach the smartest decision you can make for your business.
I knew about this principle a long time ago. I spent years collecting every scrap of winning sales copy I could find. In fact, I have a whole bookshelf in my office filled with everything from direct mail pieces (particularly the "Bottom Line" reports) to video game magazines to sales letters that I have written to other people's sales letters that have gotten me to buy their product. All great examples I can use to adapt winning headline formulas!
But to be frank with you, I never really knew how to successfully "adapt" winning copy. Until...
... I found what I consider the most valuable copywriting resource I have in my entire library: Advertising Headline Templates That Make You Rich.
My friend David Garfinkel (who is widely known as "The World's Greatest Copywriting Coach") painstakingly put this product together because he saw that most people did not really understand how to successfully adapt proven headlines to their own business. And he knew there had to be a better way.
I don't agree with David about a quite a few things, but I have to admit that on this point, David is right on target! Most Web sites I look at have, in fact, headlines that suck ... if, that is, they even have a headline at all! (That is the #1 problem I see on virtually any mini-site that is not doing well... either no headline or a crappy headline!)
So, what David did was, he found "idiot-proof" proven headlines (that would work for nearly any business, even if the copywriter had zero experience), and he turned them into fill-in-the-blank headline "templates." Now, I know what you are thinking. You've probably seen products like that before. David knew from experience a product like that, by itself, wouldn't be enough.
So he took it a couple of steps further:
- First, he customized each headline for 10 to 15 businesses, so you have ready-made headlines as well as concrete, professionally written headlines that work in many different areas, and...
- Then, he carefully explains the psychology behind each headline, in plain, simple, easy-to-understand terms, so that after you write the headline, the sales letter, email teaser, or ezine ad that follows would practically write itself!
I know that's hard to believe, but that's been my personal experience over and over. I use David's book every time I need to brainstorm a list of headlines that really work!
And David tells me that he has heard the same thing from countless other copywriters and non-copywriters alike. There's something about the way he explains the psychology that gets your mind focused and ready to write! It makes headlines "make sense" because it puts them in a "context" that makes sense for each market.
Also it helps you develop a copyright "rhythm" too... that "place" all copywriters get to when the great copy flows out of you just like water!
All in all, you get 20 "basic" headlines that will work for any business... along with 50 bonus headlines that are in template form... and, an additional 227 customized headlines based on the 20 "basic" templates, so you get lots of inspiration and direction, with very little work on your part! Bottom line: 297 Killer Headlines!
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